Is blogging a chore you can live without? 

I have just read a really interesting article in the Joomla! Community Magazine.

It is entitled: No Blog? No Way! Effective Blogging for Joomla Businesses.

Take time to read it if you are self-employed or responsible for online marketing in your business.

Key words: Inbound Marketing, Generating Leads, Effective Blogging Strategy.

If you then need help with managing your Joomla! website or would like to migrate your current website to Joomla!, give me a call. It is not as diffciult as you think!

Read the full article here.

Details

Last Updated on Saturday, 27 April 2013

Written by Wynchcote

The Wonders of eCommerce 

John Lewis Partnership reported yesterday that whilst their sales grew in the last 6 months by

13%, their profits rose by  189%!

Figures are rounded - more here in their Press Release.

And what has been a key driver of this phenomenal growth?

Multi-channel Sales (as they like to call it), or as we call it, eCommerce.

Quote:

"johnlewis.com had another strong half and is a significant contributor to our success, growing sales by over 40% and now accounts for 24% of total John Lewis sales."

What are you waiting for?

Test Drive a Wynchcote eCommerce Website.

Details

Last Updated on Saturday, 27 April 2013

Written by Wynchcote

Avoiding the dreaded Domain Squatters! 

We are avid readers of the Telegraph Business Section and read with interest a feature in the Sunday Telegraph of 2nd September 2012.

John Olsen, partner and head of intellectual property at law firm Edwards Wildman, was quoted as saying that squatters "attempt to hold businesses to ransom, or in some cases, sell fake goods using the brand". Read full article.

What can you do to protect your web profile from squatters?

It is quite simple really but does involve spending money - an average of approx £10 per domain per year + lower £00s if you want to register your business name as a trademark in the UK (more if across several countries).

There are two steps to follow:

1. Register your business name as a trademark if this is possible.
2. Whether or not you register a trademark - not always within the budget of micro businesses, you should register more than one domain.

Example:

If you create a business called XYZ Limited, you may see that XYZ.CO.UK is available and register it.

Job done! Or is it?

Should you stop at registering ONE domain?

Read more: Avoiding the dreaded Domain Squatters!

Details

Last Updated on Saturday, 27 April 2013

Written by Wynchcote