Web Marketing Resources: SEO Health Check
Ask yourself whether you have undertaken all of the steps in the list below.
If you have not completed all of the steps below and need help, call us on 0844 272 4328.
If your target audience is in the UK, have you:
- registered a .CO.UK domain as your 'primary domain' (important if your target audience is in the UK)?
- checked your web host is hosting your .CO.UK primary domain website on a server physically located in the UK (just because your web host is a UK company does not mean your website is located on a UK server!)?
Next have you:
- registered at least one secondary version of your 'primary domain' (.COM should be top of your list) in order to protect your IP (or intellectual property)?
- avoided using the domain forwarding services provided by domain registrars when registering additional domains - these Domain Forwarding vs Permanent Redirects do nothing for the link popularity of your primary domain (you can instead create a Permanent Redirect);
- checked your web host has inserted a Canonical Redirect on the server hosting your website to further consolidate all of your link popularity to a single domain, further increasing your website's chances of obtaining top rankings, whether or not your visitors insert 'www' before the domain name?
- installed a Permanent Redirect from your existing domain extension (.COM etc) if being replaced by a new SEO-friendly .CO.UK domain (assuming your target audience is in the UK)?
- registered a Google account?
- added a site map to your website and submitted it to Google using your Google account's Webmaster Tools, and also to other search engines?
- created Google Analytics code and added it to your website to enable you to monitor site traffic?
- read and begun to regularly use Google Webmaster Tools?
- obtained training in how to maximise your SEO through manipulation of metatags and website content and RSS feeds;
- searched for a Google Ads voucher (best value is £75) before registering for a Google Ads account (vouchers obtained after registration are not allowed)?
- registered for a Google Ads account and asked for their FREE introductory telephone support to help get you started?
- actively managed your Google Ads account for a specific group of key search terms for at least 3-6 months?
Are you using a website built on the Joomla! platform?
If so then we recommend that you read our short Joomla! SEO Guide.
Unsure how to proceed?
Call us for a FREE consultation.
Professional SEO Services - Buyer Beware
Take control of your own SEO before you approach the experts.
Use the wide range of FREE SEO Resources which are available on the web, including Google Webmaster Tools.
Use your insight and experience to enable you to focus the SEO expert's attention and thereby more effectively manage your limited budget.
Read the small print!
Do It Yourself!
If you do not have the budget to fund the employment of a professional search engine optimiser, why not have a go yourself?
A useful start would be to ask yourself a few searching questions:
- Do you know if your website’s structure and content is SEO friendly?
- Have you counted how many clicks it takes to get to the deepest 'page' in your website? The fewer the better!
- From the point of view of optimising your SEO, do you know how well the text in your website is written?
- Have you identified the keywords that your target audience is searching for when you want them to find your website?
- Do you know if your website is optimized for varying keyword formations and alternate versions of key phrases?
- Do you understand what is meant by 'keyword density' and how to measure it?
- Are you able to confidently use some of the most useful free SEO tools available on the web?
Some Useful Resources
We recommend the following resources:
You may already have a Google account. If not, create one for FREE and then access some fantastic resources!
This PDF is the official Google SEO Starter Guide - from Google. Read it!
This is a great PDF - read immediately after the official Google SEO Guide.
Visit www.hobo-web.co.uk if you want to register for their very easy to read email updates.
This great eBook (PDF) offers insight into developing a linkbuilding strategy to further improve your website's search engine rankings.
IMPORTANT:
Whilst Wynchcote can offer advice for how to improve your search engine ranking, we do not offer any guarantees that your rankings will improve as a result of this advice.
