You have hopefully already commenced implementing a good SEO strategy.
What might a good SEO strategy involve?
A good SEO strategy will involve the gradual bulding up over time of lots of:
- good media mentions,
- genuine backlinks,
- viral activity on Twitter and Facebook,
- people talking about you,
- people referring to you,
- people linking to you,
- people spreading the word about you.
If you have already addressed some of the above then you are well on your way to appearing on the first page of search results for the search terms that matter most to you.
It is essential that good landing pages have lots of relevant and useful content on them, and are linked to and organised in a search engine friendly way.
But have you also considered the issues we list below?
If your target audience is in the UK, have you:
registered a .CO.UK domain as your primary domain?
checked that your .CO.UK primary domain website is hosted on a server physically located in the UK?
Next have you:
- protected your intellectual property by registering other versions of your primary domain (.COM should be top of your list)?
- avoided using the domain forwarding services provided by domain registrars when registering additional domains by requesting that your web host instead create a search engine friendly Permanent Redirect);
- checked that your web host is further consolidating all of your link popularity to a single domain by inserting a Canonical Redirect on the server hosting your primary domain website?
- installed a Permanent Redirect from any existing domain extension being replaced by a new primary domain?
- registered a Google account and signed up for their Webmaster Tools?
- having signed up for Google Webmaster Tools have you added both forms of your domain (i.e. your domain with and without the www prefix) and selected a setting?
- having signed up for Google Webmaster Tools have you also optionally informed them of your website's , for example, the UK?
- registered a Bing account and signed up for their Webmaster Tools?
- installed a site map on your website and submitted an XML version of it to the search engines?
- created Google Analytics code and added it to your website so as to be better able to analyse traffic to your website?
- read the main introductory guides to search engine optimisation, including our Useful SEO Weblinks?
- signed up for available search engine optimisation training for webmasters?
- signed up for Google Ads to benefit from using their SEO Tools (no need to subscribe in order to use these reources)?
Have you read our concise Joomla! SEO Guide?
Have you considered adopting a DIY approach to SEO?
If you do not have the budget to fund the employment of a professional search engine optimiser, why not have a go yourself?
Ask yourself some searching questions
- Do you know if your website’s structure and content is SEO friendly?
- Have you counted how many clicks it takes to get to the deepest page in your website? 4 is too many.
- Do you regularly evaluate and optimise your website content from an SEO perspective?
- Have you identified the key search terms that your target audience are using when they search the web?
- Do you understand what is meant by keyword density and can you measure it?
- Are you able to confidently use available free SEO Resources (see below)?
Some Useful Resources
We recommend these useful resources
You may already have a Google account. If not, create one for FREE and then access some fantastic resources!
This PDF is the official Google SEO Starter Guide - from Google. Read it!
This is a great PDF - read immediately after the official Google SEO Guide.
Visit www.hobo-web.co.uk if you want to register for their very easy to read email updates.
This great eBook (PDF) offers insight into developing a linkbuilding strategy to further improve your website's search engine rankings.
Whilst Wynchcote can offer advice for how to improve your search engine ranking, we do not offer any guarantees that your rankings will improve as a result of this advice.
- Last Updated on Sunday, 28 April 2013
- Written by Wynchcote